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Video

Explainer video to grow your business

With video set to claim more than 80% of all web traffic by 2019, it’s clear branded video content is not going anywhere. We create explainer videos to impress audiences and lift your brand’s standing.

Our recent video work


Lily Fan – Head of Marketing USM

“Stephen was a pleasure to work with. His team is creative yet flexible, all whilst respecting our suggestions and feedback in a positive manner. Their animation work has great flair and we couldn’t be happier with our final video product!”

STEP 1

Strategy Session

To get a video right, we first build a strong foundation. For us, this means getting a clear understanding of a client’s branding, marketing goals, target audience and other fundamentals. We then transform your ideas into a narrative script.

•     Prepare a detailed questionnaire to collect the information we need
•     Scriptwriting to start laying down the bones of a project vision

STEP 2

Design Storyboard

With the scriptwriting magic underway, our designers start turning their focus onto character design and the moodboard. This paves the way for storyboard development, which ensures everyone is on the ‘same page’ with the big-picture vision.

•     Moodboard design to set the overall look and feel
•     Pre-visualisation map of the video with a storyboard

STEP 3

Animation & Sound Design

Once all the design assets are ready to go, we start to create the animation. This is when things get really cool. At this stage, our sound designers get in on the action by preparing voice overs and background music to amplify the audio. Everything is geared to heighten user engagement.

•     Animate cool motion graphics to captivate people’s attention
•     Sound design, Voice Over and sound effect