Runa.life

Revamp mobile app and digital campaign

  • Mobile App v.2, Explainer Video, Email Campaign
  • Art Direction, UI/UX, Animation, Illustration, VO, Copy
  • VIEW WEBSITE

RUNA is a unique new pick-up, purchase and delivery platform allowing people to order from up to 3 locations and have it delivered on-demand. We work closely with RUNA team in 2017 to completely revamp their mobile app with a fresh new look and better user experience. Successfully reboot the app, we’re now part of their marketing team to help them build series of explainer videos and email campaigns.

Launch Mobile App V2

We were contacted by RUNA with their requirement to do complete revamp on their mobile app’s user interface and refine the UI/UX, aiming to make it more intuitive. Our initial approach is to re-explore their branding and trying to get the right look and feel. We start by designing several screens and create new illustration style. Upon approval, we refine app’s interface and infrastructure, do user testing.

AMPLIFY MARKETING: EXPLAINER VIDEOS

Once we completed RUNA Mobile part, we get more works from RUNA team to help them enhance their marketing channels and tools. We create series of explainers video for promotional purpose and ‘How-to’ videos to educate their new onboarding users. We provide extensive creative works from: scriptwriting, Voice Over, Illustration design, animation and sound design. These are preview of illustrations that we’ve done:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut metus diam, elementum quis posuere a, maximus sit amet velit. Pellentesque at pretium nisi, eu varius purus. Duis tempus dignissim convallis. Quisque ut ornare elit, ac porta ex. Morbi metus nisi, aliquam quis pulvinar eu, porttitor vel ante. Maecenas pulvinar tortor in tincidunt lobortis. – Michael May, CEO RUNA

PERFECTION THROUGH STORYBOARDS

Moreover about the process of explainer video that we create for RUNA, one of the most crucial part is the storyboard. It’s a series of visual imagery to help client get better ideas on how the actual video will be in the animation. We put all the visual note to also help client visualise the motion graphic movement that will be used on the animation.

  • Storyboards
  • Storyboards
  • Storyboards
  • Storyboards
  • Storyboards
  • Storyboards
  • Storyboards
  • Storyboards
  • Storyboards

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